Innovation Labs - Joylab Innovation Labs - Joylab

Innovation Labs

Fast, affordable innovation.

Innovation is now a core business competence and while having ideas is easy, picking the winners can be hard.

By synthesising techniques from the lean start-up movement, AGILE software development & service design Joylab has created a methodology that empowers you to innovate often and learn deeply.

In-house Innovation Labs

We create in-house innovation labs and either run them for the entire project duration or work with your team to put in place the right techniques and process for you to run it yourself.


Sometimes you need a clean sheet of paper. On other occassions great innovation can be unlocked by pivoting existing products & services. We find the best route to powerful new ideas through workshops & co-design with customers, stakeholders & extreme users.

Customer insight

Understanding unmet customer needs & how they relate to your brand requires fast & incisive insight work. If primary data is needed, we do ethnographic qualitative & quantitative work using a range of traditional and guerrilla research techniques.

Rapid prototyping

Brilliantly executed ideas are rarely born perfectly formed. Rapid prototyping allows you to test with real users, fail, iterate and re-engineer at high speed.

Data analysis

Data has become the wellspring of business creativity & transformation. Often the data already exists within the organisation but it’s fragmented or silo-ed so we focus on extracting valuable insight from disparate data sources.

Technical discovery

Can this be done with your existing technology stack? If not, then what? Technology audit and evaluation is critical in unlocking your ability to make change happen.


As used by:
Clarks, BBC, EE, Amnesty International, Nesta

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