It’s been a year-long labour of love for JOYLAB’s CX Director Fergus Roche but it’s finally here. The definitive ‘how to’ guide to Innovation through rapid R&D and setting up the in-house lab. Authored by Fergus and published by Econsultancy.

The best practise guide details how you can emulate the successes of Tesco, Walmart M&S and Nordstrom by creating an in-house pop-up lab environ. Drive innovation, learn agile techniques, lean UX practises and understand how to rapidly ideate, innovate and prototype solutions fast.

Fergus is an expert practitioner with over 15 years at the centre of the UX world beginning with Lastminute.com. Through working with leading brands like SKY, eBay, Tesco, Argos and many more, he’s defined a process for adopting lean/startup thinking and facilitating rapid R&D in brands where heavy process, redtape – and legacy ways of working stymie progress and innovation.

Download the report and get started. If you haven’t got a subscription, check out the abridged seven step process here. If you have any feedback or want to join in the conversation around Lab Culture join the dedicated group.