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Training with JOYLAB based on our best practice guide for Econsultancy

Written by Kieran on 2nd February in Innovation, Lab Culture, Omnichannel, Optimisation, R&D, Rapid Prototyping, UX it has No Comments

Written by Kieran on 2nd February in Innovation, Lab Culture, Omnichannel, Optimisation, R&D, Rapid Prototyping, UX it has No Comments

After authoring the best practice guide for Econsultancy: Innovation through Rapid R&D – How to run your own in-house LAB, we’ve been busy responding to requests from brands like EE, Clarks & the BBC to help implement our methodology in-house. Feedback from clients has been great, so much so that we’ve been asked to deliver Read the full article…

Four brands storming the world of fashion and technology

In an article for The Guardian, Kieran looks at the fashion brands who are disrupting with digital.

Written by Kieran on 10th September in Experience Design, Mobile, Multichannel, Omnichannel, Showrooming, Uncategorized, UX it has No Comments

Written by Kieran on 10th September in Experience Design, Mobile, Multichannel, Omnichannel, Showrooming, Uncategorized, UX it has No Comments

From Burberry to Ralph Lauren, fashion brands are experimenting with new and emerging technologies. In an article for The Guardian we’ve explored which fashion brands are truly disrupting with technology. Once again the fashionistas are descending for London fashion week. With Somerset House and central London transforming for their arrival, it’s fascinating to see the Read the full article…

Think omnichannel: don’t create a campaign, create a digital product or service (part 3)

Traditional campaign planing is all about 'integration’ but that's already two steps behind reality. Don't plan channels. Plan omnichannel.

Written by Darius on 4th September in Experience Design, Multichannel, Omnichannel, R&D, Rapid Prototyping, UX it has No Comments

Written by Darius on 4th September in Experience Design, Multichannel, Omnichannel, R&D, Rapid Prototyping, UX it has No Comments

Consumers don’t shop channels, they shop brands. Someone’s product discovery journey is now very likely to be omnichannel, crossing digital and in-store touchpoints. Don’t plan channels. Plan omnichannel. Campaign effectiveness increasingly relies on amplifying conversation or story-telling by doing it appropriately in a number of different places. Traditional campaign planning places a lot of importance Read the full article…

Rapid prototyping: don’t create a campaign, create a digital product or service (part 2)

Use rapid prototyping to quickly create new digital products & services consumers actually want to engage with.

Written by Darius on 4th September in Experience Design, Multichannel, Omnichannel, R&D, Rapid Prototyping, Uncategorized, UX it has No Comments

Written by Darius on 4th September in Experience Design, Multichannel, Omnichannel, R&D, Rapid Prototyping, Uncategorized, UX it has No Comments

Amazingly, brands and agencies are still slowly and expensively turning out websites no-one cares about and campaigns no-one wants. Using a mixture of lean startup methodologies, creativity and software engineering techniques, you can use rapid prototyping to quickly create new digital products & services that consumers actually want to engage with. Speed isn’t the only reason Read the full article…

Get out of the lab! Run live user testing for omnichannel. We dare you.

It has become increasing clear that we cannot exclude the environmental factors from the digital interactions. The two are now too inextricably linked

Written by Fergus on 17th June in Omnichannel, Rapid Prototyping, Research, Testing, UX it has 6 Comments

Written by Fergus on 17th June in Omnichannel, Rapid Prototyping, Research, Testing, UX it has 6 Comments

Live testing for omnichannel experience design might be contentious, but from our recent experiences, we know it offers excellent insight that far exceeds lab-based user testing.   What is live testing Live user testing is user testing in the target live environment, with real people. I.e. the target users, who DON’T know they are being tested on, to Read the full article…

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