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Four brands storming the world of fashion and technology

In an article for The Guardian, Kieran looks at the fashion brands who are disrupting with digital.

Written by Kieran on 10th September in Experience Design, Mobile, Multichannel, Omnichannel, Showrooming, Uncategorized, UX it has No Comments

Written by Kieran on 10th September in Experience Design, Mobile, Multichannel, Omnichannel, Showrooming, Uncategorized, UX it has No Comments

From Burberry to Ralph Lauren, fashion brands are experimenting with new and emerging technologies. In an article for The Guardian we’ve explored which fashion brands are truly disrupting with technology. Once again the fashionistas are descending for London fashion week. With Somerset House and central London transforming for their arrival, it’s fascinating to see the Read the full article…

Rapid prototyping: don’t create a campaign, create a digital product or service (part 2)

Use rapid prototyping to quickly create new digital products & services consumers actually want to engage with.

Written by Darius on 4th September in Experience Design, Multichannel, Omnichannel, R&D, Rapid Prototyping, Uncategorized, UX it has No Comments

Written by Darius on 4th September in Experience Design, Multichannel, Omnichannel, R&D, Rapid Prototyping, Uncategorized, UX it has No Comments

Amazingly, brands and agencies are still slowly and expensively turning out websites no-one cares about and campaigns no-one wants. Using a mixture of lean startup methodologies, creativity and software engineering techniques, you can use rapid prototyping to quickly create new digital products & services that consumers actually want to engage with. Speed isn’t the only reason Read the full article…

Don’t create a campaign, create a digital product or service (part 1)

Forward-looking brands are creating digital products and services that give consumers something useful in exchange for their attention.

Written by Darius on 27th August in Experience Design, Omnichannel, R&D, Rapid Prototyping, Uncategorized it has No Comments

Written by Darius on 27th August in Experience Design, Omnichannel, R&D, Rapid Prototyping, Uncategorized it has No Comments

Forward-looking brands are creating digital products and services that give consumers something useful in exchange for their attention.  Why create a digital product or service instead of a campaign? It’s the obvious question. Here’s the answer: Your customers are not begging you to give them more marketing. What people want is usefulness, fun, relevance – something Read the full article…

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