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Do your research or fail. It won’t be a fast fail either.

Research is everything. In every walk of life, being well informed is the key to success. Your customers aren't going blithely into their purchases.

Written by Kieran on 27th October in Experience Design, R&D, Research, Testing it has No Comments

Written by Kieran on 27th October in Experience Design, R&D, Research, Testing it has No Comments

Research is everything. In every walk of life, being well informed is the key to success. Your customers aren’t going blithely into their purchases. Far from it – the myriad of ways they can research your brand proposition, products and services mean it’s almost impossible to uncover the benefits (or detractors) of buying into you Read the full article…

Testing testing – you hearing this? You’d be a fool not to listen

There's no argument for not user testing and appraising your site continually to provide an optimal customer experience.

Written by Kieran on 19th August in Conversion optimisation, Multichannel, Optimisation, R&D, Rapid Prototyping, Research, Testing it has No Comments

Written by Kieran on 19th August in Conversion optimisation, Multichannel, Optimisation, R&D, Rapid Prototyping, Research, Testing it has No Comments

You’d be fool not to employ user testing – continually appraising your site to provide an optimal customer experience. Great product discovery and seamless omnichannel fulfilment are now perceived as an expectation rather than a benefit in retail. You need to know your customers and how they want to interact with your brand. You need to test. Read the full article…

Get out of the lab! Run live user testing for omnichannel. We dare you.

It has become increasing clear that we cannot exclude the environmental factors from the digital interactions. The two are now too inextricably linked

Written by Fergus on 17th June in Omnichannel, Rapid Prototyping, Research, Testing, UX it has 6 Comments

Written by Fergus on 17th June in Omnichannel, Rapid Prototyping, Research, Testing, UX it has 6 Comments

Live testing for omnichannel experience design might be contentious, but from our recent experiences, we know it offers excellent insight that far exceeds lab-based user testing.   What is live testing Live user testing is user testing in the target live environment, with real people. I.e. the target users, who DON’T know they are being tested on, to Read the full article…

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