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Testing testing – you hearing this? You’d be a fool not to listen

There's no argument for not user testing and appraising your site continually to provide an optimal customer experience.

Written by Kieran on 19th August in Conversion optimisation, Multichannel, Optimisation, R&D, Rapid Prototyping, Research, Testing it has No Comments

Written by Kieran on 19th August in Conversion optimisation, Multichannel, Optimisation, R&D, Rapid Prototyping, Research, Testing it has No Comments

You’d be fool not to employ user testing – continually appraising your site to provide an optimal customer experience. Great product discovery and seamless omnichannel fulfilment are now perceived as an expectation rather than a benefit in retail. You need to know your customers and how they want to interact with your brand. You need to test. Read the full article…

Innovation: how we’re putting our money where our mouth is.

Talking about innovation and bringing it to market are very different things. With TORF we're putting our own skin in the game.

Written by Darius on 10th July in Experience Design, R&D it has No Comments

Written by Darius on 10th July in Experience Design, R&D it has No Comments

A client once told me that she didn’t believe it when agencies talk about innovation because they don’t know anything about risk. In her experience, the agency gets handed a sack of cash along with a brief to come up with something that will transform the client’s business but never has to worry about whether Read the full article…

Omnichannel Execs need innovation. Here’s how to do it with limited time and budget.

Innovation is difficult and expensive, right? Luckily, there's an R&D approach that makes innovation easy, even for the most pragamatic retailers.

Written by Darius on 3rd June in Experience Design, Multichannel, R&D it has No Comments

Written by Darius on 3rd June in Experience Design, Multichannel, R&D it has No Comments

The hero brands in any category are the ones who consistently innovate – think Burberry, Nordstrom, Nike, Amazon. You might think it’s impossible to emulate them or even beat them but it’s not. If you’re going to make omnichannel innovation happen fast, your R&D needs to be 3 things: 1. High-speed 2. Low-cost 3. Under Read the full article…

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