Omnichannel Archives - Page 2 of 2 - Joylab Archive Omnichannel Archives - Page 2 of 2 - Joylab
Joylab

JOYLAB Blog

Archive for the ‘Omnichannel’

Joylab

Four brands storming the world of fashion and technology

In an article for The Guardian, Kieran looks at the fashion brands who are disrupting with digital.

Written by Kieran on 10th September in Experience Design, Mobile, Multichannel, Omnichannel, Showrooming, Uncategorized, UX it has No Comments

Written by Kieran on 10th September in Experience Design, Mobile, Multichannel, Omnichannel, Showrooming, Uncategorized, UX it has No Comments

From Burberry to Ralph Lauren, fashion brands are experimenting with new and emerging technologies. In an article for The Guardian we’ve explored which fashion brands are truly disrupting with technology. Once again the fashionistas are descending for London fashion week. With Somerset House and central London transforming for their arrival, it’s fascinating to see the Read the full article…

Think omnichannel: don’t create a campaign, create a digital product or service (part 3)

Traditional campaign planing is all about 'integration’ but that's already two steps behind reality. Don't plan channels. Plan omnichannel.

Written by Darius on 4th September in Experience Design, Multichannel, Omnichannel, R&D, Rapid Prototyping, UX it has No Comments

Written by Darius on 4th September in Experience Design, Multichannel, Omnichannel, R&D, Rapid Prototyping, UX it has No Comments

Consumers don’t shop channels, they shop brands. Someone’s product discovery journey is now very likely to be omnichannel, crossing digital and in-store touchpoints. Don’t plan channels. Plan omnichannel. Campaign effectiveness increasingly relies on amplifying conversation or story-telling by doing it appropriately in a number of different places. Traditional campaign planning places a lot of importance Read the full article…

Rapid prototyping: don’t create a campaign, create a digital product or service (part 2)

Use rapid prototyping to quickly create new digital products & services consumers actually want to engage with.

Written by Darius on 4th September in Experience Design, Multichannel, Omnichannel, R&D, Rapid Prototyping, Uncategorized, UX it has No Comments

Written by Darius on 4th September in Experience Design, Multichannel, Omnichannel, R&D, Rapid Prototyping, Uncategorized, UX it has No Comments

Amazingly, brands and agencies are still slowly and expensively turning out websites no-one cares about and campaigns no-one wants. Using a mixture of lean startup methodologies, creativity and software engineering techniques, you can use rapid prototyping to quickly create new digital products & services that consumers actually want to engage with. Speed isn’t the only reason Read the full article…

Don’t create a campaign, create a digital product or service (part 1)

Forward-looking brands are creating digital products and services that give consumers something useful in exchange for their attention.

Written by Darius on 27th August in Experience Design, Omnichannel, R&D, Rapid Prototyping, Uncategorized it has No Comments

Written by Darius on 27th August in Experience Design, Omnichannel, R&D, Rapid Prototyping, Uncategorized it has No Comments

Forward-looking brands are creating digital products and services that give consumers something useful in exchange for their attention.  Why create a digital product or service instead of a campaign? It’s the obvious question. Here’s the answer: Your customers are not begging you to give them more marketing. What people want is usefulness, fun, relevance – something Read the full article…

Get out of the lab! Run live user testing for omnichannel. We dare you.

It has become increasing clear that we cannot exclude the environmental factors from the digital interactions. The two are now too inextricably linked

Written by Fergus on 17th June in Omnichannel, Rapid Prototyping, Research, Testing, UX it has 6 Comments

Written by Fergus on 17th June in Omnichannel, Rapid Prototyping, Research, Testing, UX it has 6 Comments

Live testing for omnichannel experience design might be contentious, but from our recent experiences, we know it offers excellent insight that far exceeds lab-based user testing.   What is live testing Live user testing is user testing in the target live environment, with real people. I.e. the target users, who DON’T know they are being tested on, to Read the full article…

Why don’t retailers want to make money? Mobile – the lynchpin to omnichannel

We’re inundated with factoids about the mobile commerce explosion. Everyone knows it. So why isn’t everyone all over it?

Written by Kieran on 23rd January in Basic Hygeine, Conversion optimisation, Mobile, Omnichannel it has No Comments

Written by Kieran on 23rd January in Basic Hygeine, Conversion optimisation, Mobile, Omnichannel it has No Comments

Contentious? Not really. If you look at the evidence… We’re inundated with factoids about the mobile commerce explosion and it being the lynchpin to omnichannel strategy – it’s outstripping (outstripped) traditional ecommerce in terms of growth. Yesterday IMRG released figures suggesting over 50% of visits to retail websites are now from mobile. The trend’s mirrored in leading Read the full article…

Why showrooming can be your best friend

You've got someone in your showroom with a product actually in their hand. This is a powerful moment. So what are you going to do with it?

Written by Darius on 13th August in Omnichannel, Personalisation, Showrooming it has No Comments

Written by Darius on 13th August in Omnichannel, Personalisation, Showrooming it has No Comments

Imagine you’ve got someone in your showroom with a product actually in their hand. This is a powerful moment – what are you going to do with it? Talk to everyone from big box retailers to specialty stores and there’s one word you keep hearing: showrooming. For bricks and mortar retailers this is a can be Read the full article…

Omnichannel Dave – how can you help him make the right decisions?

High street consumers aren't monkeys. But they are solar-powered.

Written by Kieran on 24th July in Conversion optimisation, Mobile, Omnichannel, Optimisation, Personalisation it has No Comments

Written by Kieran on 24th July in Conversion optimisation, Mobile, Omnichannel, Optimisation, Personalisation it has No Comments

There’s a small monkey on a swing that sits on my window sill. It makes me sad when I get up in the mornings and he’s not swinging because it means the sun isn’t shining. The little monkey (call him Dave), is solar-powered. Throughout Christmas 2013 and into January, bad weather blighted high street retail Read the full article…

Contact us for more information:

hello@joylab.co.uk



Joylab
Joylab

Subscribe to Lab Reports, insight & inspiration for multichannel retailers.


Cancel

POPULAR POSTS

Omnichannel Dave - how can you help him make the right decisions?

So many fish in the sea - personalisation



Contact us for more information:

hello@joylab.co.uk