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Don’t create a campaign, create a digital product or service (part 1)

Forward-looking brands are creating digital products and services that give consumers something useful in exchange for their attention.

Written by Darius on 27th August in Experience Design, Omnichannel, R&D, Rapid Prototyping, Uncategorized it has No Comments

Written by Darius on 27th August in Experience Design, Omnichannel, R&D, Rapid Prototyping, Uncategorized it has No Comments

Forward-looking brands are creating digital products and services that give consumers something useful in exchange for their attention.  Why create a digital product or service instead of a campaign? It’s the obvious question. Here’s the answer: Your customers are not begging you to give them more marketing. What people want is usefulness, fun, relevance – something Read the full article…

Innovation: how we’re putting our money where our mouth is.

Talking about innovation and bringing it to market are very different things. With TORF we're putting our own skin in the game.

Written by Darius on 10th July in Experience Design, R&D it has No Comments

Written by Darius on 10th July in Experience Design, R&D it has No Comments

A client once told me that she didn’t believe it when agencies talk about innovation because they don’t know anything about risk. In her experience, the agency gets handed a sack of cash along with a brief to come up with something that will transform the client’s business but never has to worry about whether Read the full article…

Omnichannel Execs need innovation. Here’s how to do it with limited time and budget.

Innovation is difficult and expensive, right? Luckily, there's an R&D approach that makes innovation easy, even for the most pragamatic retailers.

Written by Darius on 3rd June in Experience Design, Multichannel, R&D it has No Comments

Written by Darius on 3rd June in Experience Design, Multichannel, R&D it has No Comments

The hero brands in any category are the ones who consistently innovate – think Burberry, Nordstrom, Nike, Amazon. You might think it’s impossible to emulate them or even beat them but it’s not. If you’re going to make omnichannel innovation happen fast, your R&D needs to be 3 things: 1. High-speed 2. Low-cost 3. Under Read the full article…

Click & Collect – Basic Hygiene for Multichannel

Click & collect has fast become a matter of basic hygiene for retailers. It makes sense. The stats support it...

Written by Kieran on 28th May in Click & Collect, Experience Design, Multichannel it has

Written by Kieran on 28th May in Click & Collect, Experience Design, Multichannel it has

Click & collect has fast become a matter of basic hygiene for retailers. It makes sense. The stats support it, some of our clients are seeing up to 40% increase in uptake since January. It’s a great service of convenience for the consumer. Click & collect is also brilliant catalyst for focussing on the challenges Read the full article…

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