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Why don’t retailers want to make money? Mobile – the lynchpin to omnichannel

We’re inundated with factoids about the mobile commerce explosion. Everyone knows it. So why isn’t everyone all over it?

Written by Kieran on 23rd January in Basic Hygeine, Conversion optimisation, Mobile, Omnichannel it has No Comments

Written by Kieran on 23rd January in Basic Hygeine, Conversion optimisation, Mobile, Omnichannel it has No Comments

Contentious? Not really. If you look at the evidence… We’re inundated with factoids about the mobile commerce explosion and it being the lynchpin to omnichannel strategy – it’s outstripping (outstripped) traditional ecommerce in terms of growth. Yesterday IMRG released figures suggesting over 50% of visits to retail websites are now from mobile. The trend’s mirrored in leading Read the full article…

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