Joylab
Joylab

Digital Experience Agency

Multichannel Insight, Strategy and Experience Design for ambitious brands.

About us

  • Designing for joy.

    High street to haute couture, big box retail to pure-play digital, Joylab works with ambitious brands to design cutting-edge experiences.

  • Innovation Lab

    A pop-up innovation lab co-located in your brand.
    From brief to multichannel prototypes in 3 weeks.


  • Insight

    Better data for better decisions. Ethnographic research and data analysis for real-world customer insights.


  • Strategy

    Strategic advisory to help you optimise your current multichannel estate and roadmap emerging opportunities.


  • UX & Design

    World-class user experience and creative design.
    From visioning and prototypes to multichannel execution. Fast.


Research

  • Ethnographic Studies
  • Data Analysis
  • Multichannel Mapping
  • Task Analysis

Strategy

  • Brand Experience Definition
  • Business Requirements
  • Multichannel Planning
  • Content Strategy
  • Competitor Analysis

Experience design

  • Brand Experience
  • Information Architecture
  • Persona Development
  • Art Direction
  • Responsive Design
  • Copywriting
  • Prototyping

Product discovery

  • Visual Merchandising
  • Content Delivery
  • Studio Services

Optimisation

  • Expert Review
  • Metrics Analysis
  • Usability Testing
  • Content Audit

Kieran McBride

Kieran has spent the last seven years developing relationships in the retail and digital worlds. Having been extolling the virtues of mobile and multichannel since before it became a realistic proposition, he’s now glad to be able to speak to like-minded and thought-leading brands about the endless possibilities offered by Joylab.


Darius Pocha

Darius is a creative entrepreneur working in agency, publishing & fashion. Prior to Joylab, his creative consultancy Moksha specialised in designing innovative brand experiences for clients like Chanel, Nicole Farhi, Sky, LVMH & Space.NK. He's also the owner of menswear brand Blake London.


Fergus Roche

With over 12 years experience in digital, Fergus previously ran his own UX practice, One Big Field until co-founding Joylab. Clients included: Ebay, Sky, Qatar Airways, Argos, Cisco, HP Labs & British Red Cross. Fergus has worked at some of the leading UK design agencies and before this client-side at Lastminute.com and Flybe.com.


Principals

Clients

SPACE.NK

Design Prototypes
Space.NK

SPACE.NK

Space.NK

SPACE.NK

Design Prototypes

Darius produced creative and UX concepts for a redevelopment of the Space.NK eCommerce site, with an emphasis on responsive design. The designs cover the whole shopping journey as well as content and brand experience.

We also produced a digital style manual for use by the platform integrators to ensure the Space.NK brand DNA translates into the finished development which is planned for 2014.

Services: Experience design


Contact Kieran for more information:

+44 (0) 203 086 7735

kieran@joylab.co.uk

EBAY

Buying Experience
ebay

EBAY

ebay

EBAY

Buying Experience

Consultancy support looking at the buying experience for Customers, running workshops with key stakeholders.

Services: Research


Contact Kieran for more information:

+44 (0) 203 086 7735

kieran@joylab.co.uk

NEXT

Lipsy UX & Design
Lipsy

NEXT

Lipsy

NEXT

Lipsy UX & Design

When Next acquired Lipsy, a complete replatforming on to the Next trading platform became a priority. Darius and Fergus worked with Lipsy on fast-track UX, creative and front-end prototyping of the site.

Services: Research, Experience design, Product discovery


Contact Kieran for more information:

+44 (0) 203 086 7735

kieran@joylab.co.uk

CHANEL

P-O-S Innovation
Chanel

CHANEL

Chanel

CHANEL

P-O-S Innovation

Chanel’s fragrance division asked Darius to create an innovative ‘dynamic windows’ concept for their classic category leader No. 5.

Store windows are transformed into a full-size Orient Express train carriage containing a sleeping Audrey Tatou - a combination of lighting, setworks and 3D holographic projection creates the illusion that Audrey is actually there.

The installation was required to combine cutting-edge technology and very high production values with the capability to be rolled out to up to 30 locations in a 48 hr period.

Services: Experience design


Contact Kieran for more information:

+44 (0) 203 086 7735

kieran@joylab.co.uk

TESCO

Downloads Service
Tesco

TESCO

Tesco

TESCO

Downloads Service

Fergus worked on the design of a new digital downloads service for Tesco, offering music, film and games.

Services: Research, Strategy, Experience design, Product discovery


Contact Kieran for more information:

+44 (0) 203 086 7735

kieran@joylab.co.uk

NICOLE FARHI

UX & Design
Nicole Farhi

NICOLE FARHI

Nicole Farhi

NICOLE FARHI

UX & Design

Darius and Fergus led the redevelopment of a new brand and e-commerce site for iconic French/British design house Nicole Farhi. Darius got to work directly with Nicole and developed a bit of a designers crush on her. His reward was a gift of anything he wanted from the current collection. Future clients please take note.

Services: Experience design


Contact Kieran for more information:

+44 (0) 203 086 7735

kieran@joylab.co.uk

SKY

Now TV marketing
Sky

SKY

Sky

SKY

Now TV marketing

Last year Sky offered a new service, NowTV, providing Sky content across multiple devices via an online portal. Fergus provided UX recommendations into the marketing of the service.

Services: Strategy, Experience design


Contact Kieran for more information:

+44 (0) 203 086 7735

kieran@joylab.co.uk

LASTMINUTE

You name it...
Lastminute.com

LASTMINUTE

Lastminute.com

LASTMINUTE

You name it...

Where it all began for Fergus. He spent first three years of his digital career there getting a grounding in what e-commerce means - pre-IPO and post-IPO. Running a copy team, being their first business analyst, building an extranet, designing automated voice bookings for WAP [random fact: we got the first hotel booking made on a mobile] running over to France during the mergers and so much more. Very fond memories.

Services: Most of everything


Contact Kieran for more information:

+44 (0) 203 086 7735

kieran@joylab.co.uk

ARGOS

Mobile Usability
Argos

ARGOS

Argos

ARGOS

Mobile Usability

Usability testing for Argos’ iOS and Android tablet and mobile app developments, multiple rounds across the development lifecycle.

Services: Optimisation


Contact Kieran for more information:

+44 (0) 203 086 7735

kieran@joylab.co.uk

Blog

All blog articles

Contact

+44 (0) 203 086 8229

Unit 1.6
Temple Studios
Bristol BS1 6QS

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