Joylab - Digital Product & Service Innovation JOYLAB - Agile service design
Joylab
Joylab

Agile service design

We ideate and develop innovative new digital services.

About us

  • Making ideas happen

    Working with in-house teams and their user-groups, using agile techniques for speed & flexibility

  • Innovation Labs

    We do ideation, insight, rapid prototyping, data analysis & technical discovery. We also set up & run in-house innovation labs. Find out more


  • Service Design

    We believe the most effective route to value is through products & services people love to use. Find out more


  • Optimisation

    We’re specialists at conversion rate optimisation, optimising key user journeys from checkout to campaigns. Find out more


  • Research

    Better data for better decisions. From ethnographic research to in depth data analysis for real-world customer insights. Find out more


Innovation Labs

  • In-house labs
  • Ideation & CX concepting
  • Co-creation workshops
  • Customer insight
  • Data analysis
  • Technical discovery
  • Training

Experience Design

  • Digital product design
  • Service design
  • Cross channel experience design
  • UX
  • UI
  • Rapid prototyping
  • Creative concepting

Optimisation

  • Conversion rate optimisation
  • A/B testing
  • Multivariate testing
  • Data analysis
  • Heuristic analysis
  • Testing & personalisation product selection

Research

  • Data Analysis
  • Heuristics analysis
  • Remote user testing
  • Lab based user testing
  • A/B testing
  • Multivariate testing
  • Ethnographic research & 'live' user testing
  • Competitor benchmarking
  • Customer Surveys

Kieran McBride

Kieran has spent the last seven years developing relationships in the retail and digital worlds. Having been extolling the virtues of mobile and multichannel since before it became a realistic proposition, he’s now glad to be able to speak to like-minded and thought-leading brands about the endless possibilities offered by Joylab.


Darius Pocha

Darius is a creative entrepreneur working in agency, publishing & fashion. Prior to co-founding Joylab, his creative consultancy Moksha specialised in designing innovative brand experiences for clients like Chanel, Nicole Farhi, Sky, LVMH & Space.NK. He's also the owner of menswear brand Blake London.


Fergus Roche

With over 12 years experience in digital, Fergus previously ran his own UX practice, One Big Field until co-founding Joylab. Clients included: Ebay, Sky, Qatar Airways, Argos, Cisco, HP Labs & British Red Cross. Fergus has worked at some of the leading UK design agencies and before this client-side at Lastminute.com and Flybe.com.


Principals

Clients

HM GOVERNMENT

Digital Transformation

HM GOVERNMENT

HM GOVERNMENT

Digital Transformation

Joylab is overseeing the service and interaction design on 3 big ‘green button’ services: Research & Innovation Funding (BEIS), Digital Apprenticeships (Education) and Import/Export Licensing (International Trade). In addition we’re building in-house digital capability through skills transfer to civil servants.


Contact us for more information:

+44 (0) 203 086 8229

hello@joylab.co.uk

AMNESTY

Innovation Labs

AMNESTY

AMNESTY

Innovation Labs

We helped ideate two important new services for Amnesty International: PANIC BUTTON allows activists to be traced in the event of capture or kidnap, while AMLEA allows activists stay in contact securely and untraceably using the Tor network.


Contact us for more information:

+44 (0) 203 086 8229

hello@joylab.co.uk

NESTA

Product R&D

NESTA

NESTA

Product R&D

Joylab partnered with National Theatre Wales and NoFit State to create a new digital product for the cultural sector, with seed funding from NESTA. The product has been live user tested at a series of high-profile arts events and is currently in private Beta - find out more at www.torf.co.uk


Contact us for more information:

+44 (0) 203 086 8229

hello@joylab.co.uk

TIMBERLAND

UX & Design

TIMBERLAND

TIMBERLAND

UX & Design

Retained design & UX consultancy on Timberland's european product marketing campaigns, with localisation across 7 territories.


Contact us for more information:

+44 (0) 203 086 8229

hello@joylab.co.uk

JOHNSON & JOHNSON

Innovation Labs

JOHNSON & JOHNSON

JOHNSON & JOHNSON

Innovation Labs

Johnson & Johnson commissioned Joylab to lead the agile development of a new digital service to power it’s winter brands campaign delivery. Working alongside J&J’s product marketing team and their above-the-line agency JWT, we led rapid omnichannel prototyping of the service with SMS, in-store and online touchpoints.


Contact us for more information:

+44 (0) 203 086 8229

hello@joylab.co.uk

38 DEGREES

Service Design

38 DEGREES

38 DEGREES

Service Design

We worked with 38 Degrees to redesign the digital campaign platforms used by their 2 million+ membership. Working in a succession of Agile sprints we focused on dramatically improving the conversion across both mobile and desktop journeys.


Contact us for more information:

+44 (0) 203 086 8229

hello@joylab.co.uk

EBAY

Buying Experience
ebay

EBAY

ebay

EBAY

Buying Experience

Consultancy support looking at the buying experience for Customers, running workshops with key stakeholders.

Services: Research


Contact us for more information:

+44 (0) 203 086 8229

hello@joylab.co.uk

SPACE.NK

Design Prototypes
Space.NK

SPACE.NK

Space.NK

SPACE.NK

Design Prototypes

Creative and UX concepts for a planned redevelopment of the Space.NK eCommerce site, with an emphasis on responsive design. The designs cover the whole shopping journey as well as content and brand experience.

We also produced a digital style manual for use by the platform integrators to ensure the Space.NK brand DNA translates into the finished development.

Services: Experience design


Contact us for more information:

+44 (0) 203 086 8229

hello@joylab.co.uk

CHANEL

P-O-S Innovation
Chanel

CHANEL

Chanel

CHANEL

P-O-S Innovation

Chanel’s fragrance division asked us to create an innovative ‘dynamic windows’ concept for their classic category leader No. 5.

Store windows are transformed into a full-size Orient Express train carriage containing a sleeping Audrey Tatou - a combination of lighting, setworks and 3D holographic projection creates the illusion that Audrey is actually there.

Services: Experience design


Contact us for more information:

+44 (0) 203 086 8229

hello@joylab.co.uk

TESCO

Downloads Service
Tesco

TESCO

Tesco

TESCO

Downloads Service

Fergus worked on the design of a new digital downloads service for Tesco, offering music, film and games.

Services: Research, Strategy, Experience design, Product discovery


Contact us for more information:

+44 (0) 203 086 8229

hello@joylab.co.uk

NICOLE FARHI

UX & Design
Nicole Farhi

NICOLE FARHI

Nicole Farhi

NICOLE FARHI

UX & Design

Darius and Fergus led the redevelopment of a new brand and e-commerce site for iconic French/British design house Nicole Farhi, working directly with Nicole herself on the creative for the site.

Services: Experience design


Contact us for more information:

+44 (0) 203 086 8229

hello@joylab.co.uk

SKY

Now TV marketing
Sky

SKY

Sky

SKY

Now TV marketing

When Sky created, NowTV, providing Sky content across multiple devices, Fergus provided UX recommendations into the marketing of the service.

Services: Strategy, Experience design


Contact us for more information:

+44 (0) 203 086 8229

hello@joylab.co.uk

Blog

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Contact

+44 (0) 203 086 8229

19 Eastbourne Terrace
W2 6AA

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